The Way Secret Filming Exposed a Multi-Million Pound Holiday Ownership Scheme

Authorities have called it as one of the largest frauds of its type in the United Kingdom.

A total of 14 people have been sentenced for their part in a £28m plot to defraud over 3,500 timeshare holders.

The affected individuals were keen to terminate decades-old holiday ownership agreements and sought out help.

A large number were from 60 and 80. More than 500 of them surrendered in excess of £10,000, and one individual handed over more than £80,000.

Those targeted were exposed to aggressive sales meetings extending for six hours. They were out of money, holding valueless fake "points" and remained trapped in expensive timeshare contracts they frequently were unable to use.

The Firm At the Heart of the Scam

The firm at the heart of the scam was the timeshare resale company. They collected clients' cash to finance the owners' lavish lifestyle of exclusive education, luxury homes and personal aircraft.

The individual at the helm of the firm, the company director, was handed a seven-and-half year sentence in January for deceptive scheme.

On Friday, his partner Nicola was among the last group to learn their fate.

She received a two-year suspended prison term at Southwark Crown Court after admitting illegal fund handling.

This has been a lengthy process and signifies a huge win for the individuals who testified, the police and prosecutors.

The Way the Inquiry Started

The initial awareness of the firm emerged during the summer of 2016. The position was in the reporting team of a news organization, creating current affairs features.

A friend pointed out that his parent had taken over the ownership of a vacation unit in the Spanish coast and, after decades of vacations, had started seeking to terminate the agreement.

It's worth mentioning how widespread vacation properties had evolved with UK travelers in the last decades of the 20th century.

Vacation properties allowed people to occupy the same accommodation annually, or swap their vacation periods with other owners who had units in alternative destinations. About 600,000 sun-lovers accepted that opportunity.

The early surge was linked to a lot of reports about unscrupulous sellers deceptively promoting units. They were regularly featured on investigative TV programmes.

The common holiday ownership agreement bound owners for decades.

At that time, those owners who had enjoyed their regular accommodation in the resort for 20 or 30 years were getting older, and a significant number were attempting to say farewell to their holiday properties.

Several had reduced ability to travel and couldn't get to their units. A few just believed they'd achieved their goals from them. And others had died, in many cases leaving their loved ones to inherit the deals - along with their annual payments and maintenance fees.

The Undercover Operation Progresses

This was the situation the friend's mum had been placed. She searched the web for answers and came across SMT, a business whose website claimed to get her out of her deal.

Yet, having made a payment and booked a meeting with them, her loved ones became suspicious.

Further research revealed hundreds of people claiming they had handed over cash and achieved no result in return. Indeed, they had lost money. Significant sums.

The investigative unit started looking into what was happening. It soon emerged that there were some shady characters working within the vacation property industry.

A legal professional had numerous client reports waiting to sue the organization.

We spoke to people who had used the firm and they collectively described identical situations. They believed the firm would purchase their timeshare from them but when they attended a meeting (for which they paid up front) they were told there was no re-sale value.

Rather, they were pushed - indeed pressured - to spend more money purchasing "the firm's incentive scheme", named after the outfit's parent company, Monster Travel.

The nature of these rewards was somewhat vague. They appeared to be a form of credit, offering reduced-price holidays and services and shopping deals.

And they were seemingly "tradable" with other owners, at a future date.

Paying cash immediately would produce an future return that would pay for the firm's costs and allow the property owner ahead financially, liberated eventually from their pesky contract.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Scam'

If these accounts were accurate, this was a massive scam.

The technique is termed a "misleading sales."

A business - specifically the organization - "lures the customer by marketing a defined offering but then to say that's not available, pushing the client towards an alternative, lesser option.

This is against the law. Possessing all the testimony we had collected, we argued to discreetly video one of the firm's consultations.

Such an operation demands time, effort, and clear arguments for why this is the sole method to collect the evidence necessary to demonstrate illegal activity.

With approval secured, our small team organized a consultation with one of the organization's staff in the English town.

Posing as a potential client hoping to help his mother out of her timeshare contract|holiday ownership agreement

Kevin Rios
Kevin Rios

Lena is a Dutch horticulturist and travel writer who explores the best tulip destinations across the Netherlands.